Verizon
Virtual Gridiron
Virtual Gridiron was the centerpiece of Verizon’s Super Bowl LI activation in Houston. It was the first ever virtual reality game that let two people play head-to-head, in real-time. To help fans feel like they were really on the field, the gameplay was made authentic as possible, using actual NFL plays that were ran by former players in a real stadium.
Awards: Clio Sports Silver Partnerships, Sponsorships & Endorsements; Clio Sports Bronze Event/Experiential;
Adweek Project Isaac Award Sports Marketing Invention
Agency: Momentum Worldwide NYC
Chief Creative Officer: Omid Fahrang
Group Creative Director: Joe Kantrowitz
Creative Directors: Aaron Alamo, Ralph Calderon
Sr. Copywriter: Gregory Weber
Sr. Art Director: Mike Costa
Art Directors: Shanan McKeaney, Valeri Schwartz, Oscar Ma
Copywriters: Craig Seyboth, Paul Boupha