In celebration of Super Bowl 50, we created #Minute50 – a nationwide promotion giving Verizon customers the chance to win tech, NFL gear, Super Bowl tickets and more on the 50th minute of every hour for the two weeks leading up to the big game. In San Francisco, we ran a separate, local version during Super Bowl Week. And at Super Bowl City, we gave fans unique, immersive experiences and exclusive interactions with NFL stars.
Verizon
Super Bowl 50
Game Winner
Game Winner was an immersive experience we built in partnership with Los York in Super Bowl City. Fans were put in the game as quarterback, with one chance to throw a game-winning touchdown pass as the clock ticked down to zero.
Player Experiences
To prove just how the better network is better, we gave real Verizon customers a chance to meet and uniquely interact with their favorite NFL players.
Footprint Design
We designed two spaces in Super Bowl City. The first gave fans the chance to be a part of #Minute50, interact with the newly launched go90 content platform, and experience Game Winner. The second space provided device charging for our customers.
Awards: Bronze Clio Sports for Game Winner
Adweek Project Isaac Award, Best Practices - Sports MarketingPress: Adweek, Vibe, Event Marketer, Verizon, PR Newsire, Phone Arena, Benchmark Monitor, AP, Global Grind, Digital Trends, Bloomberg, Huffington Post, ESPN Radio, Mad Radio, The TJ Show, Sirius XM, AtTheBuzzer, NBC Sports Radio
Agency: Momentum Worldwide (NYC)
Group Creative Director: Joe Kantrowitz
Experiential Design Director: David Chamberlain
Design Director: Anthony Scerri
Copywriter: Gregory Weber and Craig Seyboth
Art Director: Mike Costa and Anthony Baxter