
SAP x NHL
100 Years of Playoff Stats
As part of its Centennial celebration, the NHL turned to SAP to power the first-ever release of 100 years of game-level stats on nhl.com/stats. In order to create compelling content to drive user engagement, we enlisted NHL legends to square off and speak in a language that hockey fans everywhere are fluent in: chirps. These chirps, however, were backed up by SAP-powered stats.
Agency: Momentum Worldwide (NYC)
Group Creative Directors: Bruce Fougere & Phil Koutsis
Copywriter: Craig Seyboth
Art Director: Shanan McKeaney