CVS x Hallmark
Holiday

CVS isn’t a “big” gift destination, so how do we win seasonal holidays? With the little things. Through warm, humorous video and radio content, we proved that CVS has all the little things you and yours need for every big laugh, moment, and oops along the way.

Agency: CVS Heart Haus
Creative Director: Mick O’Brien
ACD: Caroline Hurwitz
Art Director: Vic Russo
Copywriter: Craig Seyboth

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